Ameeta is passionate about health and wellbeing. She understands the need for ensuring that all aspects of health are targeted in becoming strong, healthy, vibrant and full of vitality. Ameeta saw that the North of Brisbane lacked an Organic Health food store to cater to the demand of 'good' food, free from all the chemicals, preservatives and additives that are having a detrimental effect on our health at present. The importance of incorporating organic and bio-dynamic foods into our diet is vital in assisting to prevent dis-ease, recurrent illnesses and 'stress' on the body. Organic foods ensure that the body is getting the nutrients from these foods without the 'additives'.

She also saw the need for a Naturopathic clinic to service the growing population on the North side of Brisbane. This therefore led her to covering both aspects of this in one, and so emerged 'ORGANIC MATTERS', her very own Organic Health Food Store and Naturopathic clinic, all under the one roof.